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Social Media in Germany
Germany’s social network landscape is characterized by a fragmented field of local platforms, who have been losing members constantly in the past 2 years. Facebook has replaced the VZ networks at the top, but there are still 6 local networks defending their position among the top10. There are also non-international networks catering to various nationalities living in Germany among the top 20. And there is an international platform and a German platform among the fastest growing platforms. This booklet uses visitor statistics and usage information from various sources to describe the German social network universe for marketing and advertising. This handbook provides marketers with a short, indispensable summary of the German social media landscape.