Reflecting the Necessity of a Culture-respecting Approach and the Consideration of the Human Factor
Besides political or geostrategical reasons, the most fundamental cause of these failures is of motivational-psychological nature. The neglection of a receiver's culture including behavioral norms as well as of culturally founded individual goals is a main reason for a lack of motivation and commitment in development projects. Further, a receiver's distrust in own capacities and capabilities can be regarded as a main obstacle for a receiver's development towards sutainability.
This work presented to obtain the grade of a Master of International Education Management highlights the importance of the consideration of subjective motivational aspects in the field of capacity development. It puts practically gained knowledge of experts on a theoretical basis and analysed the influencing factors.
The remarkable innovation of this work is the newly-created link between Hartmut Esser's basic action theory as a background rational from sociology and the empirically gained psychological knowledge summarized by Robert B. Cialdini.
Understanding the in the book identified relationships and following the provided recommendations for the conduction of capacity development measures shall enable the reader to create development processes with effects of sustainability.