Content-driven Commerce - Empirical Studies of the IT-enabled Convergence of Two Business Model Types - Benedikt Berger
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Content-driven Commerce

Empirical Studies of the IT-enabled Convergence of Two Business Model Types

Beschreibung

Content and commerce are usually referred to as two different business model types on the Internet. While content comprises the aggregation, bundling, and distribution of informative, entertaining, ... weiterlesen

Buchdetails

Sprache: Englisch

ISBN: 9783745049084

Format: DIN A5 hoch

Seiten: 152

Altersempfehlung: keine Altersbeschränkung (0 - 99)

Erscheinungsdatum:

Schlagworte: Content-driven commerce, E-commerce, Media companies, Retailers, Business models, Content monetization, Content marketing

Art der Publikation: Dissertationsschrift

Hochschule: Ludwig-Maximilians-Universität München

Veröffentlichungsjahr: 2017

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