Green IS and Pro-Environmental Behavior
Essays on the Impact of Persuasive Information Systems on Individual and Organizational Behavioral Change
A key building block of improving individual and organizational sustainability is pro-environmental behavior (PEB). Following Stern (2000), PEB comprises all behaviors that reduce the use of collective and limited natural resources, halt global warming, and protect the biosphere. To support behavioral change towards PEB, Green Information Systems (Green IS) can help eco-sustainable practices to emerge and diffuse (Kranz et al. 2015; Watson et al. 2010). Green IS includes information technologies (IT), people, processes, and software to “support individual, organizational, or societal goals” (Kranz et al. 2015, p. 8). There are three effects of Green IS on environmental sustainability (Kranz et al. 2015). First, the decrease of negative environmental impacts on IT itself; Second, the enabling effects of Green IS that help individuals and organizations to act more pro-environmental; Third, medium- and long-term changes of economic structures and behaviors towards more eco-effective practices. In this dissertation, I examine the impact of Green IS for the second and third order effects on the organizational and individual level.