Managing Data Resources in the Era of Big Data
However, managing the increasing plurality of data from various source systems is a challenging task for the majority of companies. Therefore, this dissertation shows a novel and comprehensive approach to managing the variety of data from a managerial and conceptual perspective by means of four qualitative-empirical studies.
From a theoretical view, this dissertation provides an in-depth understanding and discussion of the concept of synergy, both in general and in a data context. Practitioners find crucial managerial challenges that need management attention, and possible solutions as well as a concrete managerial guideline of how collecting and synthesizing data leverages new insights, efficiency gains and innovative data-driven products and services in companies.