Stop Segmenting Humans, Start Segmenting Moments! - Why Customer Segmentation Might Soon Be Seen as an Outdated Marketing Practice in a Digital World - David Scheffer, Nils-C. Huber
Hardcover 24,99 €
In den Warenkorb

Stop Segmenting Humans, Start Segmenting Moments!

Why Customer Segmentation Might Soon Be Seen as an Outdated Marketing Practice in a Digital World

Beschreibung

Humans see patterns; humans like patterns; and where we do not find them we create boxes that help us to sort our world. Once we have sorted our world, we feel comfortable again.
That's in very ... weiterlesen

Buch melden

Bei Fragen zum Jugendschutz kontaktieren Sie bitte unseren Jugendschutzbeauftragten.
 

Weitere Titel von David Scheffer, Nils-C. Huber

  • Stop Segmenting Humans, Start Segment...